Privacy Policy

1. Who We Are

The Groundscrew Company ("we", "us" or "our") is the data controller responsible for personal data collected through this website (thegroundscrewcompany.co.uk).

Registered address: 29 Gildredge Road, Eastbourne, East Sussex, United Kingdom, BN21 4RU

Company number:  — 17093829 Registered in England & Wales

Email: earthwiseinnovations@outlook.com
 

We are committed to protecting your personal data and handling it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this Privacy Policy or how we handle your data, please contact us at the details above.

 

2. What Personal Data We Collect

2.1 Data You Give Us Directly

When you complete a quote request form, contact form, or trade enquiry form on our website, we collect:

• Your name

• Your email address

• Your phone number (if provided)

• Your postcode and location

• Details about your project — structure type, footprint, site conditions, intended timeline

• Whether you are a trade professional

• How you heard about us

This information is submitted voluntarily by you and is necessary for us to respond to your enquiry and provide a quotation.

2.2 Data Collected Automatically

When you visit our website, certain data is collected automatically through cookies and similar technologies, including:

• Your IP address

• Browser type and version

• Device type and operating system

• Pages you visit and time spent on each page

• Referring website or search query that brought you to our site

• Approximate geographic location (derived from IP address)

This data is collected through first-party cookies and third-party analytics and advertising tools (see Section 5).

2.3 Data Collected via Advertising Platforms

We run advertising campaigns on Google and Meta (Facebook/Instagram). These platforms may collect data about your interactions with our website and our ads in order to:

• Measure how our ads perform

• Show our ads to people likely to be interested in our services (audience targeting)

• Retarget people who have previously visited our website

This data is collected via the Google Tag / Google Analytics tag and the Meta Pixel placed on our website. These tools collect behavioural and device data and transmit it to Google and Meta respectively. We do not directly receive identifiable individual data from these platforms — we receive aggregated performance reports and audience insights.

 

3. How We Use Your Personal Data

3.1 To Respond to Enquiries and Provide Quotes

When you submit a quote request or contact form, we use your data to:

• Contact you to discuss your project

• Prepare and send you a quotation

• Follow up on your enquiry

Lawful basis: Contract (Article 6(1)(b) UK GDPR) — processing is necessary to take steps at your request prior to entering a contract, and/or our Legitimate Interests (Article 6(1)(f)) in responding to business enquiries.

3.2 To Run and Improve Our Website

We use automatically-collected data and analytics to understand how visitors use our website, which pages perform best, and how we can improve the user experience.

Lawful basis: Legitimate Interests (Article 6(1)(f)) — we have a legitimate interest in understanding and improving our website. Where analytics cookies are used, we also rely on your Consent (Article 6(1)(a)) obtained via our cookie consent tool.

3.3 To Run Google Ads Campaigns

We use Google Ads and Google Analytics to:

• Measure which search terms, ads, and pages generate enquiries

• Show ads to people searching for relevant terms (e.g. 'ground screws UK', 'garden room foundation')

• Retarget people who have previously visited our website via Google Display Network

• Create 'similar audiences' to find new potential customers

Lawful basis: Consent (Article 6(1)(a)) — we obtain your consent via our cookie consent tool before activating advertising and analytics cookies.

Google's privacy policy applies to data collected by Google. You can review it at policies.google.com/privacy.

3.4 To Run Meta (Facebook & Instagram) Ads Campaigns

We use the Meta Pixel on our website to:

• Track conversions from our Facebook and Instagram ads (e.g. when someone submits a quote form after clicking an ad)

• Retarget website visitors with relevant ads on Facebook and Instagram

• Build 'Custom Audiences' and 'Lookalike Audiences' to find new potential customers

Lawful basis: Consent (Article 6(1)(a)) — we obtain your consent via our cookie consent tool before the Meta Pixel activates.

Meta's privacy policy applies to data collected by Meta. You can review it at facebook.com/privacy/policy. You can manage your Meta ad preferences at facebook.com/ads/preferences.

3.5 To Comply with Legal Obligations

We may process your data where required to do so by law or regulation, or in connection with legal proceedings.

Lawful basis: Legal Obligation (Article 6(1)(c) UK GDPR).

 

4. How Long We Keep Your Data

We retain your personal data only for as long as is necessary for the purposes described in this policy.

• Quote request and contact form data: retained for up to 3 years from the date of your last contact with us, to allow us to manage ongoing or recurring project enquiries and for record-keeping purposes.

• Customer project records (where a contract is entered into): retained for 6 years from project completion in line with standard UK contractual limitation periods.

• Website analytics data: retained in accordance with Google Analytics' default retention settings (up to 26 months for user-level and event-level data, unless you adjust this in your Google Analytics settings).

• Cookie consent records: retained for as long as necessary to evidence your consent decision.

When data is no longer required, it is securely deleted or anonymised.

 

5. Cookies

Our website uses cookies — small text files placed on your device — to make the site function, analyse usage, and support our advertising.

5.1 Strictly Necessary Cookies

These cookies are essential for the website to work. They do not require your consent. They include cookies that remember your cookie consent preferences.

5.2 Analytics Cookies

We use Google Analytics to collect anonymised data about how visitors use our website. These cookies are only set if you consent via our cookie banner.

• Cookie: _ga, _ga_[ID], _gid

• Purpose: Distinguish users, track sessions, measure page performance

• Provider: Google LLC

• Duration: Up to 2 years (_ga); 24 hours (_gid)

5.3 Advertising & Targeting Cookies

These cookies are set by Google Ads and Meta Pixel to measure ad performance, enable retargeting, and build audiences. They are only set if you consent.

• Google Ads cookies — measure conversions from Google search and display ads, enable remarketing. Provider: Google LLC.

• Meta Pixel cookies — track website events (page views, form submissions) for Facebook/Instagram ad measurement and retargeting. Provider: Meta Platforms Ireland Ltd.

5.2 Managing Your Cookie Choices

You can change your cookie preferences at any time by clicking the cookie settings link in our website footer. You can also control cookies through your browser settings — most browsers allow you to refuse cookies or delete existing ones.

Please note that disabling certain cookies may affect website functionality.

 

6. Who We Share Your Data With

We do not sell your personal data. We share data only in the following circumstances:

6.1 Technology and Service Providers

We use a small number of trusted third-party providers to operate our website and business, including:

• Wix.com Ltd — our website hosting and form management platform. Data may be processed on Wix's servers within the EEA and UK. Wix's privacy policy applies.

• Google LLC — Google Analytics and Google Ads. Data is processed by Google and may be transferred to the USA. Google operates under the EU-US Data Privacy Framework. Google's privacy policy applies.

• Meta Platforms Ireland Ltd — Facebook/Instagram advertising. Data is processed by Meta and may be transferred to the USA. Meta operates under the EU-US Data Privacy Framework. Meta's privacy policy applies.

6.2 Legal Requirements

We may disclose your data to law enforcement, regulators, or courts if required to do so by law, or to protect our legal rights.

6.3 Business Transfer

If our business is sold or transferred, your data may be transferred to the new owner as part of that transaction. We will notify you in advance if this occurs.

 

7. International Data Transfers

Some of our third-party providers — including Google and Meta — process data in the United States and other countries outside the UK. We only use providers that have appropriate safeguards in place for international data transfers, including:

• Adequacy decisions made by the UK Secretary of State

• UK International Data Transfer Agreements (IDTAs) or Standard Contractual Clauses (SCCs)

• Participation in the EU-US Data Privacy Framework (as applicable)

For more detail on the safeguards applied by Google and Meta, please refer to their respective privacy policies.

 

8. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

Right of Access

You can request a copy of the personal data we hold about you (a 'Subject Access Request'). We will respond within one month.

Right to Rectification

You can ask us to correct any inaccurate or incomplete data we hold about you.

Right to Erasure ('Right to be Forgotten')

You can ask us to delete your personal data where we no longer have a lawful basis to process it — for example, if you withdraw consent or if the data is no longer necessary for the purpose it was collected.

Right to Restrict Processing

You can ask us to pause processing of your data in certain circumstances — for example, while you contest its accuracy.

Right to Data Portability

Where processing is based on your consent or a contract, and is carried out by automated means, you can ask us to provide your data in a structured, commonly-used, machine-readable format.

Right to Object

You can object to processing based on our Legitimate Interests. We will stop processing unless we can demonstrate compelling legitimate grounds that override your interests.

Rights Related to Automated Decision-Making

We do not make decisions about you solely using automated processing that produce legal or similarly significant effects on you.

Right to Withdraw Consent

Where we rely on your consent (e.g. for cookies and advertising), you can withdraw it at any time. This does not affect the lawfulness of processing carried out before you withdrew consent.

How to Exercise Your Rights

To exercise any of the above rights, please contact us at [Insert privacy email address]. We may need to verify your identity before responding. We will respond within one month of receiving your request (or within three months for complex or multiple requests, with notice given).

You also have the right to lodge a complaint with the UK's data protection authority:

Information Commissioner's Office (ICO)

ico.org.uk | 0303 123 1113

 

9. How We Keep Your Data Secure

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• Secure HTTPS encryption on our website

• Access controls limiting who within our business can access personal data

• Use of reputable third-party platforms with their own security certifications

No method of transmission over the internet is completely secure. While we do our best to protect your data, we cannot guarantee absolute security. If you believe your data has been compromised, please contact us immediately.

 

10. Links to Third-Party Websites

Our website may contain links to third-party websites — for example, hup-home.co.uk, the Planning Portal, or the ICO. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of third-party sites and recommend you read their own privacy policies.

 

11. Children's Data

Our website and services are directed at adults. We do not knowingly collect personal data from anyone under the age of 13. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

 

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The 'Last updated' date at the top of this page will always show when the policy was last revised. We encourage you to review this page periodically.

For significant changes, we will take reasonable steps to notify you — for example, by displaying a notice on our website.

 

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or our data practices, please contact us:

The Groundscrew Company

​

Email: earthwiseinnovations@outlook.com

Phone: 07884077878

We aim to respond to all data-related enquiries within 5 working days.